Owner, WMPC

Mental Performance Coach, Lecturer, & Author


Wade is a Mental Performance Consultant and Sessional Lecturer in the Faculty of Health at the University of Waterloo. Wade became a member of the Canadian Sport Psychology Association in 2008 and has since been providing athletes and coaches with the mental skills and techniques to take their performance to the next level and maintain success. Wade strives to empower athletes and coaches to develop the connection between mind and body and to inspire confidence and motivation for athletes to reach their optimal performance and goals. Wade currently works with a variety of U-Sports varsity athletes, Paralympians, high-performance elite youth and amateur athletes, professional athletes, and coaches, in individual and team settings. Wade is the founder of Wilson & Associates Mental Performance Consulting and has provided field supervision for people interested in becoming recognized mental training consultants through the Canadian Sport Psychology Association.

Wade received a Ph.D. in Recreation and Leisure Studies in 2015 from the University of Waterloo, completed a Master’s degree in Human Kinetics with a focus in Applied Sport Psychology from the University of Windsor in 2007, and earned an Honours Bachelor of Arts degree in Sport Psychology from Laurentian University in 2005. Wade is also a trained child and youth worker, earning an Advanced Diploma from Loyalist College in 2009, and has a Professional Certificate in Cognitive Behaviour Therapy from Wilfrid Laurier University .

Wade has experience and has participated competitively in sports ranging from wrestling and rugby to figure skating and ballroom/Latin dance. Wade’s main sport of interest was ice hockey, where he played at the Junior C, Junior A and varsity levels as a goaltender.

Wade teaches courses focusing on sport and exercise psychology; applied sport psychology; sociology of activity, health, & wellbeing; foundations of a healthy lifestyle; and psychology of injury. In his spare time, Wade enjoys walks with his rescue greyhound Willa, exercising/weightlifting, painting, gardening, jazz music, and watching his favorite NFL team - the Baltimore Ravens. Wade currently resides in Kitchener, Ontario, with his partner Amanda and stepdaughter Scarlett.

Professional Associations:

Canadian Sport Psychology Association

Association for Applied Sport Psychology 

International Society for Sport Psychology 

North American Society for the Psychology of Sport and Physical Activity

Canadian Society for Psychomotor Learning and Sport Psychology 

Wilson & Associates - Awaken (1).jpg